There is a lot of noise in the market around so-called ‘hybrid’ events – rightfully so. This isn’t just the latest buzzword, however (pivot! virtual! hybrid!). Thinking strategically, hybrid should be an architecture that can adapt and future-proof your event program. Let’s talk about that.
To start, there are two primary ways to think about hybrid events:
Attendees – some in person and some online and/or
Content – some consumed in person and some consumed online
Given this fundamental shift, we believe that there should be a new model for engagement as well.
The key takeaway here is that the duration of the actual live event will become shorter.
Pre-event engagement will often increase or more fluidly integrate with other digital channels like online communities. Content built for live event days will be curated to build on this with experiences with programming that cannot be easily replicated on demand. The event does not stop; data and attendee communication pushes into digital channels to inform and extend the conversation.
So what does that actually look like? Behold the hybrid event architecture applied:
This architecture is durable and pandemic-proof; it works even if your attendee profile flexes and shifts to virtual. Today, event planning is hybrid. If you plan with this model you ensure that your event will proceed, regardless of the size, scope or factors beyond your control.
Now you might be thinking about platforms, an important topic and the subject of our next blog. In the meantime, don’t hesitate to reach out if you’re interested in applying a hybrid architecture to your event program.