Save and Vericast GroceryShop Booths

Vericast turned to ESG to step back into the world of in-person events post pandemic. With a new identity and vibrant energy for the market, we delivered an interactive booth with engaging touch points for all types of visitors.

the challenges

Not only did we step into a new world of COVID-19 protocols to keep in-person events safe and possible, but we had a short planning timeframe. With only 6 weeks prior to the show, Vericast wanted engaging activities throughout their booth experience. We even faced last-minute onsite changes about the art installations that required quick solutions.

Event Strategy Group
our solution

Despite the tight timeline, ESG pulled off everything Vericast wanted and more. Booth traffic flowed thanks to a custom claw machine offering prizes to guests, a custom bar equipped with a friendly day-to-night bartender, and eye catching visuals coming at you from all angles of the booth. We installed a wall of mailboxes at the front reception counter that needed a last minute color change. Thanks to our event managers, and a trip to Home Depot’s paint isle, the new mailboxes turned out perfect.

the results

Vericast presented a vibrant and engaging booth that kept guests coming back for more. With their custom designs and activities, guests were able to win prizes and interact with the Vericast team to learn more about their services. Even in a world of new post-pandemic restrictions and protocol, Vericast brought the energy and excitement they were looking for with the help of ESG.