To accompany a successful HIMSS exhibit presence for Lenovo Health, ESG was tasked with creating an engaging and fun evening event for customers and partners who attended the conference.
Incorporating an added charity initiative for the Ronald McDonald House of Durham & Wake per the client’s request made the event for a good cause as well.
Hosted at the House of Blues in Disney Springs, and never one to turn down a decades-themed blast from the past, ESG created an 80’s themed party to fulfill these goals.
We sourced the perfect venue with plenty of space for the 80’s concert of our client’s dreams. Then, we hired three retro bands for the perfect throwback experience: Men Without Hats, Flock of Seagulls, and Howard Jones.
The creative minds at ESG took the 80’s theme and ran with it. We brought in oversized, colorful cube cushions to outfit our Rubik’s Cube lounge. A larger-than-life Lite Brite board and Pac Man arcade games added to the venue’s vibrant entertainment.
Merging our client’s brand colors and shapes with the 80’s theme in event signage and giveaways allowed for a brand-immersive experience without being over the top.
To fulfill business objectives and bring the Lenovo brand back to the forefront, we hosted a silent auction run on Lenovo tablets. This went on during the event, allowing guests to bid on a variety of prizes.
At the end of the event, the 300+ partners and customers in attendance raised over $6,000 for the Ronald McDonald House of Durham & Wake. This number exceeded client expectations.
Beyond numbers, our happy client and attendees measured the ultimate success of this radical evening.