We are Event Strategy Group.


80’s Themed Evening Event at HIMSS 

The Challenges

  • To accompany a successful HIMSS exhibit presence for Lenovo Health, ESG was tasked with creating an engaging and fun evening event for customers and partners who attended the conference.
  • Incorporating an added charity initiative for the Ronald McDonald House of Durham & Wake per the client’s request made the event for a good cause as well.

Hosted at the House of Blues in Disney Springs, and never one to turn down a decades-themed blast from the past, ESG created an 80’s themed party to fulfill these goals.

Our Solution

  • We sourced the perfect venue with plenty of space for the 80’s concert of our client’s dreams. Then, we hired three retro bands for the perfect throwback experience: Men Without Hats, Flock of Seagulls, and Howard Jones.
  • The creative minds at ESG took the 80’s theme and ran with it. We brought in oversized, colorful cube cushions to outfit our Rubik’s Cube lounge. A larger-than-life Lite Brite board and Pac Man arcade games added to the venue’s vibrant entertainment.
  • Merging our client’s brand colors and shapes with the 80’s theme in event signage and giveaways allowed for a brand-immersive experience without being over the top.
  • To fulfill business objectives and bring the Lenovo brand back to the forefront, we hosted a silent auction run on Lenovo tablets. This went on during the event, allowing guests to bid on a variety of prizes.

The Results

  • At the end of the event, the 300+ partners and customers in attendance raised over $6,000 for the Ronald McDonald House of Durham & Wake. This number exceeded client expectations.
  • Beyond numbers, our happy client and attendees measured the ultimate success of this radical evening.