CES Frozen ThinkPad
CES Frozen ThinkPad
ESG and Lenovo have been collaborating on CES for 12 years now and have built a strong professional partnership. Both companies are comfortable pushing the boundaries of what is possible, and we both play on each other’s innovation and ability to think outside the box.
What did we come up with? Freeze the laptop in a block of ice, of course!
Conducting the test run on the show floor provided valuable insight that allowed us to confidently display the laptop for the full 10 hours encased in ice before replacing, and make adjustments to the way the laptop was mounted—resulting in a sleeker overall design.
With meticulous planning and flawless execution, both Lenovo and ESG were thrilled at the success of this frozen display.