We are Event Strategy Group.

 

GS1 Custom Mobile App

Our clientโ€™s needs for their conference presented a unique opportunity to create a custom branded mobile app for attendees to use during the show. The app would allow attendees receive real time updates, and a gamification model encouraged participation at vendor booths.

The Challenges

  • The main objective of the GS1 mobile app was to be able to communicate instantly with attendees, and spread the clientโ€™s brand.
  • It was also a perfect opportunity to go paperless, reducing printing costs for the client.
  • In 2015, the goal was to simply release the app and integrate it successfully.
  • The clientโ€™s goals have evolved over the years to now increase engagement and adoption of the app.

Our Solution

  • In 2016, we used custom navigation icons to stay consistent with client branding.
  • We used a gamification model within the app to increase adoption and retention.
    • In 2015, attendees had a printed paper passport to collect stamps and interact with exhibitors. This was effective, but cumbersome and expensive to print and analyze everything at the end of the week.
    • In 2016, we moved the passport program in-app to go paperless and streamline the process. We turned it into a scavenger hunt style challenge to prove attendeesโ€™ interaction with the booths, while simultaneously increasing engagement. This also provided cost savings to the client by cutting down on printing costs.
    • With a mobile app, we can immediately pull a final report with results from the scavenger hunt in-app and distribute prizes more promptly to attendees.
  • To increase adoption rates, we included each attendeesโ€™ custom conference schedule to encourage users to log in. An integrated security process made sure only authorized attendees could access sensitive information, and increased app retention.
  • In 2016 and 2017, we made a big push at registration to download the mobile app, driving even more adoption.
  • By 2018, attendees were accustomed to having a mobile app at the conference and app adoption became a habit.
  • We have used the same mobile app provider all four years to stay consistent and streamline the setup process each year.
  • The mobile app allows our client to communicate with attendees in real time using push notifications, useful for last minute changes, emergencies, etc.

The Results

  • In 2015: overall 69% adoption rate, 29% of users signed in
  • In 2016: overall 71% adoption rate, 45% of users signed in
  • In 2017: overall 73% adoption rate, 59% of users signed in
  • In 2018: overall 94% adoption rate, 83% of users signed in
  • Migrating the passport program into a mobile app severely cut down paper consumption. There have been discussions about going 100% paperless for future shows.
  • Although total attendee numbers for the conference have dropped, the total number of app adoption has continued to increase year to year.
  • In 2015: the app was open for 23,000 minutes total
  • In 2018: the app was open for 69,000 minutes total
    • Each attendee had the app open for an average of 80 minutes.