We are Event Strategy Group.


HIMSS Evening Event at Topgolf 

The Challenges

  • ESG knows fun–after all, it’s one of our brand values that we hold near and dear to our hearts. So when a client asks us to create an evening event that will be fun and engaging to all customers and partners in attendance, we take the idea and run with it.
  • In the case of the HIMSS evening event, held in Las Vegas, the objectives also included tying in a Vegas theme and creating a seamlessly branded space.

Our Solution

  • We chose to book private event space at Topgolf, a popular destination that would include diverse entertainment options for attendees.
  • We brought the space to life and created an exclusive and fully immersive Lenovo brand experience.  This included branding with custom floor clings, bar top covers, tabletop logos and large HD screens on the course displaying Lenovo and Intel logos.
  • To make the evening event even more memorable, ESG booked Orbit 360, a 360-degree video booth with custom Vegas themed backdrops for a fresh take on a photo booth.
  • Three classic Vegas impersonators entertained and mingled with partygoers, adding to the Vegas theme.
  • Giant cornhole and ping pong tables added an additional entertainment option for guests.

The Results

  • For the 354 Lenovo customers and partners in attendance, the evening event provided a much-needed celebratory break from a long day on the HIMSS show floor.
  • ESG was able to maintain client goals of keeping a fully branded space and provide fresh options for Vegas-themed entertainment.