We are Event Strategy Group.

 

Lenovo HIMSS

The Challenges

Each year, ESG manages Lenovo Health’s presence at HIMSS, a Healthcare IT Conference in Las Vegas.

  • The main objective for our client was to convey Lenovo Healthcare’s understanding of the challenges in different settings in healthcare today.
  • We needed to produce an eye-catching booth that would drive traffic both at the conference and online for lead retrieval, and communicate that Lenovo Healthcare is committed to raising the bar to elevate diverse care delivery.

Our Solution

Through a meticulous planning process to ensure the precise brand delivery the client envisioned, we designed an exhibit featuring Lenovo Health’s comprehensive solutions in different healthcare settings.

  • The exhibit featured a hospital suite and home setting display advertising Lenovo Health’s solutions with key partners.
  • Lenovo’s iconic ThinkPad underwent live durability testing to demonstrate relevant wear and tear conditions on a medical cart in a hospital setting.
  • A live, in-booth radio broadcast with Justin Barnes, healthcare innovation executive, corporate advisor and industry strategist, drew audiences to the booth while interviewing healthcare leaders.
  • A branded plinko board drew in attendees for the opportunity to win fun Lenovo Health giveaways.

The Results

  • By providing several different options to draw in conference attendees, the highly engaging, brand-immersive experience created a 140% increase in leads YOY, exceeding our client’s goals.