Lenovo has sponsored and held a small presence at other U.S. gaming shows but never had a “base” or booth of their own where they could send customers and potential clients. Then came TwitchCon.
With so much on the line for a booth debut at a conference promoting new surprises and more than 35,000 attendees, Lenovo again entrusted Event Strategy Group (ESG). For more than 10 years, we have worked with Lenovo to create original experiences and high-impact results.
Partnering with ESG for TwitchCon yielded great results for Lenovo. We delivered a one-of-a-kind booth for the event, complete with budget-friendly solutions and a design intended to adjust for future shows and different booth sizes.
The company’s social media engagement was significant.