We are Event Strategy Group.

 

Lenovo Accelerate

Accelerate is Lenovo’s annual user conference, held in Las Vegas, NV in 2018. ESG has been designing, creating and producing this event for Lenovo for the past 8 years, and this conference was not without its own unique challenges (and wins!).

The Challenges

  • While Accelerate has traditionally been held at the Swan and Dolphin hotel in Orlando, a change of venue to the Wynn in Las Vegas meant familiarizing our team with a new space and increased production time to get all the details in order.
  • Our client requested an additional business unit be added to their roster with separate show floor space, general session, accommodations, and program schedule.
  • A sharp budget cut from previous years meant we had to be strategic with our solutions and partnerships.
  • As with any event, day-of challenges including on-site print modifications, last minute schedule changes, and conference attendee logistics had to be solved swiftly and seamlessly.

Our Solution

  • A new venue meant updating the usual layout to one that better suited the space. Open air theaters and a clean, simple design for demo booths modernized the event floor and provided a user-friendly experience for attendees. Earbuds were distributed to mitigate the potential for volume issues in the theater presentations.
  • Using our industry expertise and vendor savvy approach, we were able to cut production costs significantly, providing necessary cost savings to our client in the face of budget cuts.
  • We learned from our past experiences and leapt into the future with digital program agendas for each attendee on a customized Accelerate mobile app. By using a mobile app instead of printed agendas, we were able to make last minute changes seamlessly, saving time and money, as well as cutting down on paper waste.
  • We are always prepared for last minute, onsite challenges and build our team and staff accordingly.
  • Additional wins: a wildly successful evening event held at Topgolf Las Vegas thrilled attendees with an opportunity to go off-site for a night of fun in a completely customized, exclusive venue. A “Women In Tech” seminar at the conference showcased our client’s commitment to supporting diversity in their workforce and was well-received by all who attended.

The Results

  • Despite budget cuts, we received feedback that 2018 was the best Accelerate ever held.
  • 83% of attendees surveyed strongly agreed that the event was valuable and look forward to attending in the future
  • Successfully integrated a new charity initiative for the Red Cross, packing 1,000 care kits and raising $25,000 in donations
  • The Women In Tech seminar was well received an drew in 200+ attendees