We are Event Strategy Group.


Lenovoย Accelerate

Accelerate is Lenovoโ€™s annual user conference, held in Las Vegas, NV in 2018. ESG has been designing, creating and producing this event for Lenovo for the past 8 years, and this conference was not without its own unique challenges (and wins!).

The Challenges

  • While Accelerate has traditionally been held at the Swan and Dolphin hotel in Orlando, a change of venue to the Wynn in Las Vegas meant familiarizing our team with a new space and increased production time to get all the details in order.
  • Our client requested an additional business unit be added to their roster with separate show floor space, general session, accommodations, and program schedule.
  • A sharp budget cut from previous years meant we had to be strategic with our solutions and partnerships.
  • As with any event, day-of challenges including on-site print modifications, last minute schedule changes, and conference attendee logistics had to be solved swiftly and seamlessly.

Our Solution

  • A new venue meant updating the usual layout to one that better suited the space. Open air theaters and a clean, simple design for demo booths modernized the event floor and provided a user-friendly experience for attendees. Earbuds were distributed to mitigate the potential for volume issues in the theater presentations.
  • Using our industry expertise and vendor savvy approach, we were able to cut production costs significantly, providing necessary cost savings to our client in the face of budget cuts.
  • We learned from our past experiences and leapt into the future with digital program agendas for each attendee on a customized Accelerate mobile app. By using a mobile app instead of printed agendas, we were able to make last minute changes seamlessly, saving time and money, as well as cutting down on paper waste.
  • We are always prepared for last minute, onsite challenges and build our team and staff accordingly.
  • Additional wins: a wildly successful evening event held at Topgolf Las Vegas thrilled attendees with an opportunity to go off-site for a night of fun in a completely customized, exclusive venue. A โ€œWomen In Techโ€ seminar at the conference showcased our clientโ€™s commitment to supporting diversity in their workforce and was well-received by all who attended.

The Results

  • Despite budget cuts, we received feedback that 2018 was the best Accelerate ever held.
  • 83% of attendees surveyed strongly agreed that the event was valuable and look forward to attending in the future
  • Successfully integrated a new charity initiative for the Red Cross, packing 1,000 care kits and raising $25,000 in donations
  • The Women In Tech seminar was well received an drew in 200+ attendees