Need help planning your virtual event and don’t know where to start? Give us a call.
With our challenges and goals in mind, we arrived at the solution of a live studio broadcast for our client’s kickoff event. When producing content for the screen rather than in-person, we took into account how different the settings are—speaking on a stage to a live audience is way different than speaking to a camera in front of a green screen, both for the speaker and the audience. A new medium called for an entirely new audience experience and event agenda.
Throughout the broadcast, a centralized event theme helped to provide continuity and keep messaging and branding cohesive. We helped our client write the kickoff script like you would a live TV show—with shortened segments of concise, meaningful information, a conversational tone, and motivational, inspiring messaging for their sales team. What would have been a two-day in-person event was transformed into a 70-minute scripted show. With a small team of production professionals following guidelines for in-person gatherings, we filmed local company executive segments on a green screen to create dynamic environments with digital graphic support. For speakers where video was not an option, onscreen graphical elements and high-quality voiceover segments fulfilled the need. Templated graphics elevated self-captured videos from various company correspondents, and offered another opportunity for additional brand messaging. Social media activations throughout the program engaged attendees in real time and offered data analytics opportunities for our client.
The kickoff broadcast was premiered in a simulive delivery format—the pre-recorded greenscreen segments, voiceover segments, and self-captured video were all shared for the first time during the show. A live presentation segment by one of our client’s best speakers during the show was a huge hit with the audience, reinforcing our notion that live delivery whenever possible makes for the greatest impact in virtual events. With TV-quality production and stunning visuals across the board, we created an engaging and dynamic kickoff experience for our client’s audience during an unprecedented time in history.
All in all, the program was a huge success. While the value of in-person events can never be refuted, creating a virtual counterpart to the traditional sales kickoff proved to deliver on client goals and engage their audience in meaningful ways. We adapted to the situation at hand and produced something all parties were proud of, and the numbers speak for themselves:
The average watch time for this 70-minute show was 72 minutes (you read that right!), with 4,117 unique devices tuning in.
As virtual events continue to solidify their place in business and marketing strategies, we continue to develop innovative solutions and hone our expertise in producing best-in-class experiences for virtual audiences. There’s a virtual solution for every business objective—head over to ESG Live to learn more.