We are Event Strategy Group.

creative deck

ESG Creative Deck

In a world full of tired PowerPoint creative decks, the design team at Event Strategy Group made it our personal mission to solve one important question:

Shouldn’t creative decks be…creative?

The task at hand was simple: challenge the status quo and design a unique, effective, memorable creative deck that would delight and intrigue our important contacts. We wanted something interactive, visually stunning, and unequivocally ESG. Easy!

After much deliberation, we landed on a solution: the ESG Creative Deck.

The deck, designed to look like an actual deck of cards, is comprised of 20 interlocking cards with an interesting history.

The history of the ESG Creative Deck

Let’s start at the beginning: In 2014, a client was looking for an innovative solution to exhibit design that could be easily assembled and transported from show to show. After lots of research, we developed our own Interlocking Card Design (ICD), born of the classic Eames House of Cards kit circa 1952. These larger-than-life cards were a smash hit with our clients, and ICD solutions have since been successfully implemented into dozens of shows. Now on a much smaller scale, our creative deck of cards showcases carefully selected images and phrases conveying who we are and how we work as an agency. Side by side, the ESG Creative Deck is nearly an exact model of our own ICD solution, but small enough to fit in the palm of your hand.

creative deck

Share your creation

Charles and Ray Eames’ intention for their kit was to show the uncommon beauty of common things. With our deck, we hope to spark your creativity and – much like our events – inspire you to build something greater than the sum of its parts. The 20 interlocking cards are fully functional and interactive. In fact, we encourage you to show us your creation on social media using the hashtag #ESGcreativedeck.

Get in touch

If you are interested in receiving your own ESG Creative Deck, drop us a line. We’d love to hear from you!