We are Event Strategy Group.


The experience behind Event Strategy Group

All of our employees are listed in order of date hired, not hierarchy.

We believe in the practice of a flat structure organization. We work as a cohesive team with open communication and faster decision making—ideal for the world of events, and ideal for our “we’re all in this together” company values.

Get to know us a little better:


Norman Aamodt

What I Do: Anything and everything

Where I’ve Been: SAP, Lynch Exhibits, DCA, Display House and a farm in Coatesville

My Best Day At Work: Opening a Pelican case in San Francisco, and seeing a picture of Mike shooting the moon, with the words “WE’RE BEHIND YOU 100%” written on it. Or maybe the day I gave that crappy rental Malibu sedan the beating it deserved. But definitely, the first day of ESG



Renee E. Scullin

What I Do: My primary role at ESG is to direct and mentor all of our fabulous Event Managers that we have been lucky enough to hire along the way. I oversee and help guide the managers as they budget, plan and execute an array of different programs and events for our clients. And, as a true event planner myself, I work firsthand on a few events each year to stay on top of current industry trends, keep my creative side going, and to find new ways to meet the needs of our customers and employees.

Where I’ve Been: I started in a basement of a Doubletree suite doing data entry! I made my way to SAP (where I traveled lots), stayed in a princess’ suite, planned Stevie Wonder’s birthday party, and hung with Rod Stewart.

My Best Day At Work: The day Norm and I went on our very first sales call in Boston. To save money, we took a train instead of flying and toasted to the future of ESG with a couple of cans of cheap beer.


Kathleen McKeever

What I Do: I work tirelessly on every detail of an event to create a memorable experience for my client and their attendees.

Where I’ve Been: I’ve been here so long, I almost forget where else I’ve been. (It’s hazy. I think there were some toys and costumed characters involved.)

My Best Day At Work: There have been so many, but I’d have to say attending the first General Session that I produced. The lights went down, doors closed, walk-on music blasted and I thought how cool it was to see all of my hard work come to life.


Jennifer Sand

What I Do: I “take my talents to South Beach” and anywhere else in the world that a client needs me to go to execute an exceptional event. I have as much fun as I possibly can while I strategize, plan, and see each project all the way through to success. Hopefully, I make my clients’ lives easier along the way.

Where I’ve Been: Cleveland, University of Delaware, every shoe store within a 90 mile radius, The underground of Alcatraz, The Vatican, On the field at Veterans Stadium during games, The Eiffel Tower, Cleveland Browns Stadium, Las Vegas 987 times, every old church in Lisbon, 10 Backstreet Boys concerts, top of the podium with a gold medal ‘round my neck, The Stone Balloon, 47 Prospect, Monaco, Progressive Park…

My Best Day At Work: May 24, 2004: The day I started with my ESG family and my life was changed forever.


Melissa Devlin Edwards

What I Do: I bring a love of performance, spectacle and all things “lights, camera action” from my former life as a dancer to create magical experiences for clients.

Where I’ve Been: Over the past 10 years, I have been to Hawaii, Mexico, the US Virgin Islands and everywhere in between creating, managing and working event experiences.

My Best Day At Work: Rafting past monkeys, alligators and toucans on Rio Coribici in Costa Rica with winners of an incentive trip. (I know, rough day at the office.)”


Lauren Gillin

What I Do: Execute events with a little bit of sass on the side.

Where I’ve Been: Taking matters into my own hands and raiding a hotel kitchen to get what I needed, in a swimwear boutique picking out bikinis for a client, running around a beach while 6.5 months pregnant searching for a bottle of Crown Royal for a VIP exec, lurking in a shady corner of a casino making a cash exchange for event supplies.

My Best Day At Work: Spending a relaxing afternoon violating the company policy of not wearing swimsuits in front of each other at a pool cabana in Las Vegas.


Stefan Pancoe

What I Do: Plan events and work my plan

Where I’ve Been: Penn State, ARAMARK, the seedy basement kitchen of a Philadelphia Hospital, 95% of the Continental States, and bent over backward to make sure my projects are a success.

My Best Day At Work: Line producing a corporate performance where a chimpanzee tested the durability of a laptop by beating it senseless on stage. Or, maybe the day I bought an armadillo behind a Starbucks. (Cash only.) Hm. Hard to decide.


Lisa Dunleavy

What I Do: I love the smell of packing tape in the morning. Neither snow, nor rain, nor heat, nor gloom of night will stay this staffer from swiftly shipping your packages across the US or across the across the world. For logistics, supply preparation and Byzantine customs paperwork is my passion, my ether, my raison d’être.

Where I’ve Been: Managing a 4,500 sweaty cyclists strong bike tour. Attending a million cable trade shows (I have a million polo shirts to prove it, by the way.). A ball at Steinway Hall. Golfing in Casa de Campo. Leading PTO meetings and events. Hauling ice hockey bags, lacrosse equipment, and dance bags. Up in a bucket truck learning the finer points of cable plant operations. And, once upon a time, traipsing the concourses of old Vet stadium in a Ms. Read-A-Thon Dog mascot costume.

My Best Day At Work: Listening to the soothing, nasal treble of a haughty French-Canadian customs agent telling me that our shipment had been cleared for take-off.


Kelly Jowett

What I Do: I number crunch like it’s nobody’s business: paying bills from a monster truck to a luxury hotel, invoicing our clients all around the world, and helping with pretty much anything else ESG needs. I’m a nag when it comes to budgets, hours, SoWs, purchase orders…..ok, A LOT, but make up for it by collecting surveys in record time while on-site at a conference.

Where I’ve Been: My journey to ESG began after College straight to a Marketing Department for a Bank. From there, I found myself managing a Customer Service department for a Chemical Company. I took some time off to raise my boys, then jumped back in as a School Board Director. I had a short profession working in a government relations firm, then I finally found my dream job here at ESG in 2012.

My Best Day At Work: Everyday at ESG. Of all of the places that I have worked in the past 25 years, I never have been part of a group that truly enjoys working so hard and take such great pride in what they do, all while laughing along the way. That is what ESG is all about and I am happy to be a part of it.


Allison Swank

What I Do: Make a lot of lists!

Where I’ve Been: Mendenhall Glacier in Alaska. The beaches of Tortolla. A farm in Kansas. A geyser in Iceland. Temple University. The Bartending Mixology School of Dallas. The starting line of a 5K. The finish line of a marathon. And a million and one ballrooms and airports.

My Best Day At Work: A tie between every beach event!


Kate LaRosa

What I Do: Create, plan, organize (and obsess) over the plethora of details of each event I have the pleasure of working on. On my happiest days, you’ll find me color coding excel spreadsheets and word documents for said events.

Where I’ve Been: Behind the counter of a popular chain “bakery-café”, behind the front desk of an Intellectual Property Law Firm, behind brides and grooms as they have walked down the aisle, behind the fundraising and educational events of three individual nonprofits housed under one roof and finally, behind the incredible, varied, awesome events produced by ESG.

My Best Day At Work: Any day with an event, but that’s not really “work”.


Katy Pacheco

What I Do: Take care of the details.

Where I’ve Been: Teaching English in Spain, NC State, on a senior citizens tour through the Galapagos, the Salt Lick, Lenovo, floating through the Panama Canal, zip-lining through the U.S. National Whitewater Center, at a Golden Corral with 150 international students, any chocolate shop in the Triangle region, and now ESG!

My Best Day At Work: Any day when good food just happens to be on the itinerary!


Michele Richert

What I Do: Numbers are my thing. Knowing that each event turns out profitable – just warms my heart.

Where I’ve Been: Trust Accounting, Insurance Accounting, and Financial CPA Tax Accounting – all in my past. Now settling down here at ESG to make sure the numbers are good, the employees are happy, and the cash keeps flowing.

My Best Day At Work: Every day is fun and different but when we have special events at ESG – they are the best. Ice Cream Social; Yoga class; Healthy living sharing events – just to name a few.


Colleen McGrath

What I Do: Registration, Transportation, Onsite execution, and work to make any request possible. If you need linens ironed…I’m your girl.

Where I’ve Been: I have seen some great cities, both near and far – from Miami, San Diego, San Francisco, Chicago, Minneapolis, Cincinnati, Cleveland, Dallas, and Austin to Budapest, Lisbon, Paris, Barcelona, Berlin, Amsterdam, and Mexico, just to name a few!

My Best Day At Work: It’s hard to pick just one, but my favorites are the days when I get to collaborate with my colleagues and laugh over the funny, crazy and unexpected things that happen at events!


Brendan Shuff

What I Do: Provide a support system for clients and colleagues.

Where I’ve Been: From a small town in PA to the large world of events. I’ve had the privilege to work inside countless hotels, arenas, convention centers and stadiums.

My Best Day At Work: Walking around an event venue and seeing everything come together.


Kelly Oxman

What I Do: I use colors, letters and pictures to help people understand things. I’m also a master at memorizing brand guidelines, managing print schedules and getting giant large-scale graphics re-printed last minute all before the event starts.

Where I’ve Been: East Stroudsburg University, Paris to gaze at the Eiffel Tower while eating croissants, Hamburg exploring the glory of the DOM, Denver drinking all the beer, Seattle eating the best happy hour fish and chips, Sedona, Arizona taking in the beauty of magical red rocks, Westhampton Beach soaking up the sun, Miami and Vegas to see my favorite DJ’s play (more than twice) and endlessly dancing at ALL the music festivals.

My Best Day At Work: Any day I feel really proud and accomplished of a design I worked on – especially when I have the pleasure to travel onsite to see everything in person. Or of course any day with free food!


Kiara Tossona

What I Do: Write lists. Track shipping. Answer e-mails. Make things happen!

Where I’ve Been: University of Maryland, DC, and Philly (plus several amazing cities in the US and abroad for trips in between)

My Best Day At Work: Any day I get to travel to see my event come to life.


Cayleigh Ashman

What I Do: Envision the details then execute the details; and repeat.

Where I’ve Been: Countless volleyball courts across the continental US, hours upon hours at the Jersey Shore, behind many bars serving up drinks, navigating a golf cart around numerous golf courses and a myriad of ballrooms and breakout rooms

My Best Day At Work: My first day at ESG. Cliché but true. I belong to a team of passionate perfectionists who find comfort in our shared common neurosis.


Ashley Phillips

What I Do: Small details, large details. Minor details, major details. Details about details, and everything in between.

Where I’ve Been: Organizing parties and get-togethers for family and friends since I can remember. Saint Joseph’s University. Roaming through the cities of Italy. Island hopping around Greece. Exploring the west coast of India. Hitting the slopes in Canada. 18 out of the 50 states on my travel bucket list. Planning and executing special events at the Philadelphia Zoo in the midst of roaring big cats and swinging monkeys. Anywhere and everywhere adventure leads me.

My Best Day At Work: Traveling to see all of the hard work and endless amounts of event detail come to fruition. Seeing a smile on someone’s face, knowing an event has made a lasting impression.


Keith Aldred

What I Do: Visualize ideas and bring into being all sorts of things in many genres. For the most part, I’ve managed to merge my passions into a singular lifestyle and haven’t ever looked back. I can’t say I’ve really felt like I’ve “worked” very many days of my life. I spend a good amount of time looking at the value of things. Designers have to make a lot of choices that don’t have much to do with the art in design.

Where I’ve Been: In a lot of planes, trains, and automobiles getting all around the world as much as possible back in the day. I even made it across the United States and back with my thumb out while it was still fashionable in the 70’s. Lately, I’m a pretty ole fashion studio homeboy.

My Best Day At Work: When I can’t hear anything but what I’m looking at.


Olivia Maddox

What I Do: Wordsmithing of all kinds, from case studies, to social media, blog posts, deep dives, and content creation for clients. I also help our clients turn their design dreams into reality, from the smallest business card to the largest wall graphic and everything in between.

Where I’ve Been: From my hometown in North Jersey to Columbus, OH (Go Bucks), across the pond to Dijon, France for a way-too-short semester of galivanting around Europe, couch surfing across the country in a Subaru Impreza, anywhere the travel bug leads me, and now Philadelphia!

My Best Day At Work: My first day at ESG when I jumped head first into the crazy world of event planning and this awesome community.


Marlo Taber

What I Do: Not stop with the drive to succeed while wearing a smile.

Where I’ve Been: Covering every inch of Philly on bike comparing cheesesteak joints, to the archaic streets of Plaka searching for the perfect gyro, to Florence’s best hole-in-the-wall pairing a Chianti with my Bolognese, to trying frog dumplings in Shanghai…Are you picking up on my foodie theme yet?

My Best Day At Work: Before “work” (aka the fun) even began, when I was greeted with the phrase “welcome to the family!”


Ryan Scardeccio

What I Do: On any given day I could be either coding a website, designing a trade show booth, cleaning up a PowerPoint deck or balancing all three (and more) at the same time. Being a designer is something that I have wanted and trained to do my entire life so it never feels like I am actually working.

Where I’ve Been: I have traveled many places in my life but I’m lucky to say I now live the closer than anyone to the office (exactly 1 minute and 42 seconds by car)

My Best Day At Work: My favorite days at work are when I am struggling to get the right design down and finally have that eureka moment where everything clicks.


Emily Nance

What I Do: I turn vision into reality one detail at a time.

Where I’ve Been: All around the world making memories and learning each step of the way.

My Best Day At Work: Any day I get to laugh… and have snacks. Snacks are a must!


Sammie Vong

What I Do: Let the client focus on the big picture while I take care of all the planning and the small details.

Where I’ve Been: All over, from mountains of Machu Picchu to playing Blackjack in Macau. Still looking to cross off two more continents and go on as many adventures as possible.

My Best Day At Work: When I see all our hard work and planning come to life. Knowing that our event is a success and the client is happy will definitely beat any day.


Sharon McKnight

What I Do: CRUNCH, CRUNCH CRUNCH! I work hard to make sure what comes in is more than what goes out.

Where I’ve Been: Prior to my time at ESG, I provided Bookkeeping Services for small businesses such as Medical Practices, Law Firms, Consultants and Interior Designers while raising my three boys.

My Best Day At Work: Days where I feel productive and get to cross a few things off my “To Do” list. Of all the places I’ve worked, ESG goes above and beyond to make it a happy environment. Laughter is a key element during our work day.


Katie McCabe

What I Do: Manage deliverables, prioritize my task list, and support my clients and teammates.

Where I’ve Been: Penn State University, a catering company in Virginia, planning events in Washington, DC and across the U.S. Australia, London, Bahamas, Mexico, Dominican Republic, St. Lucia. Almost every bottomless brunch spot in DC and a lot of yoga studios.

My Best Day At Work: Every day that I get to interact with my incredible teammates, and learn something new!


Greg Beach

What I Do: Ask lots of questions, listen…and try not to talk too much. My primary function is to tell stories and make connections. I may start with the tale of ESG, but I’m really about helping drive business value for our customers by creating experiences that tell their story.

Where I’ve Been: Atlantic Exhibits, but I’ve been everywhere, man. Crossed the deserts bare, man. I’ve breathed the desert air, man. Travel, I’ve had my share, man. I’ve been everywhere.

My Best Day At Work: Smoking a cigar, toasting my colleagues as they celebrate another successful client event.


Alycia Kozlowski

What I Do: I make and design effective and on-brand emails for ESG’s favorite clients.

Where I’ve Been: Grew up on Connecticut’s shoreline, studied advertising in Brooklyn, NY and later relocated to Durham, NC. More travel is on the horizon, although I did recently visit Israel.

My Best Day At Work: A day where I am well rested, coffee-fueled and generating creative ideas that I get to execute.


Maggie Cann

What I Do: Plan and execute the best possible events for our clients. The more challenging… the better!

Where I’ve Been: How long do you have? I started with Sony and had many wonderful opportunities to work and learn various areas of the business. My years as an Event Manager were truly exciting and sealed the deal of what I really loved and have continued doing.

My Best Day At Work: Being show site and seeing everything come together!


Kimberly Ringhoffer

What I Do: A taste of everything. I coordinate and organize various pieces of our regional events. My tasks differ each day, which keeps life very exciting!

Where I’ve Been: The top of the Eiffel Tower, Broad Street after the Superbowl to celebrate the Eagles’ first victory, snorkeling somewhere in the waters of Cancun, jumping off an airplane from 5000m in Barcelona, backstage at a few No Doubt concerts, a few Costa Rican hot springs, performing a dance routine on Main Street USA in Disney World, trekking across the Grand Canyon, cooking delicious pasta from a rooftop in Rome, cruising around Isla Mujeres on a golf cart, Voodoo Doughnuts in Portland (YUM), cheering on the Bayern-Munchen team an Audi Cup football game in Munich, biking across the Amsterdam countryside, eating dozens of beignets at Café du Monde in NOLA, sipping wine in the fields of Tuscany, white water rafting through Austria, cliff-diving in Cinque Terre, standing on top of the Acropolis in Athens, spending a week teaching a dozen of adorable kindergarteners in Kingston, getting my “kicks” traveling across Route 66, riding in a sky trolley in Albuquerque, and the list goes on…

My Best Day At Work: The day I started at ESG! My coworkers were instantly friendly and welcoming, and I immediately felt right at home. I continue to learn every day & I know that I have the best support system to have my back.


Kristen DeGothseir

What I Do: My dream job. Planning parties, meetings, cocktail receptions, trade shows, incentive trips, sales kickoffs, ginormous non-profit events – you name it, I’ve done it. Behind the scenes you’ll probably find me in the kitchen, sweet-talking a chef to get the salad course out faster… and wearing my signature flip-flops.

Where I’ve Been: Prying the doors open and climbing out of an elevator stuck between floors on my way up to host a rooftop event in NYC… in a fancy dress, biking across the Golden Gate Bridge every time I’m lucky enough to have an afternoon free while working in the bay area, cutting my severely damaged suitcase open with a butter knife (thanks room service!) at a resort in Riviera Maya… then investing in better luggage, waving to my ecstatic Mom & Dad in Charlotte from a live webcam at Pikes Place Market in Seattle, stalking John Stamos during a lunch meeting in LA, chasing down lost packages and fighting customs delays in nearly every Caribbean country, and the runway of Las Vegas International a few hundred thousand times.

My Best Day At Work: On site, successfully executing an event that took months and months to plan. If I’ve got my clip board in one hand and I’m adjusting the lav mic of our next presenter with the other hand, I’m a happy girl.


Elise Crawford

What I Do: Plan and create! I help with the logistics of events, as well as help with conceptual and event design needs. Additionally, I do anything else that is needed. Whether it be making multiple supplies runs to CVS, double checking incredibly long spreadsheets, or assembling floral arrangements, I am here to help!

Where I’ve Been: To India for two months. Eating my way through Europe. Spending a rainy evening at the magical Kifune-jinja shrine. In a hot spring in Iceland. Helping brides and grooms on their special day. Selling hydroponic and homebrew supplies. Making and selling hard cider. Sitting in a chair with my cats, a good book, and a cup of tea.

My Best Day At Work: Any day I get to be creative or when the client and my team are happy with the work I have done. Oh, and any day with baked goods!


Jack Schott

What I Do: I do a lot of different things and help our wherever I am needed, all with a smile on my face.

Where I’ve Been: Planning social gatherings in Bloomsburg, celebrating a Super Bowl parade on Broad Street, out on the water in Sea Isle, exploring the mountains and beaches of Honduras, and organizing every type of sports leagues and tournaments you could think of.

My Best Day At Work: Knowing I was able to do my part successfully and contribute to the team.


Nicole Taffi

What I Do: Take care of all the small details, behind the scenes, to ensure a successful event.

Where I’ve Been:  A small town in Upstate NY with one stoplight, teaching preschool and gymnastics, running around San Antonio and Seattle with my best friend, the Hyatt House sales office, beach bummin’ in Emerald Isle, a tour of Italy, and now ESG, with tons of memories in between.

My Best Day At Work: Any day that there is lots of laughter.


Lauren Umbdenstock

What I Do: Planner and organizer extraordinaire, I coordinate the details and logistics of events.

Where I’ve Been:  Born and raised in Raleigh, NC but traveled throughout the US and Europe spending a summer in Italy and the South of France.

My Best Day At Work: Any day that I get to see hard work pay off and have tons of fun.