Lenovo HIMSS

Each year, ESG manages Lenovo Health’s presence at HIMSS, a Healthcare IT Conference in Las Vegas.

the challenges

The main objective for our client was to convey Lenovo Healthcare’s understanding of the challenges in different settings in healthcare today.

We needed to produce an eye-catching booth that would drive traffic both at the conference and online for lead retrieval, and communicate that Lenovo Healthcare is committed to raising the bar to elevate diverse care delivery.

Event Strategy Group Each year, ESG manages Lenovo Health’s presence at HIMSS, a Healthcare IT Conference in Las Vegas.
our solution

The main objective for our client was to convey Lenovo Healthcare’s understanding of the challenges in different settings in healthcare today.

We needed to produce an eye-catching booth that would drive traffic both at the conference and online for lead retrieval, and communicate that Lenovo Healthcare is committed to raising the bar to elevate diverse care delivery.

the results

By providing several different options to draw in conference attendees, the highly engaging, brand-immersive experience created a 140% increase in leads YOY, exceeding our client’s goals.