The Science Behind Storytelling at Events
We’ll just come right out and say it: crafting a compelling, genuine story as a central theme is one of the best things you can do for the success of your event....
We’ll just come right out and say it: crafting a compelling, genuine story as a central theme is one of the best things you can do for the success of your event....
In a world full of tired PowerPoint creative decks, the design team at Event Strategy Group made it our personal mission to solve one important question...
If you host a recurring event year after year, one of the best ways to improve from the perspective of your attendees is to gather feedback straight from the source...
Beacon technology is becoming more and more prevalent--learn how to leverage this powerful tool to your advantage at your next event......
While you are planning your sales kickoff agenda, there are certain key components to keep in mind to ensure success. With a little creativity, your kickoff can go from run-of-the-mill, to an impactfu...
Event planning professionals need to be conscious of how a keynote speaker's presentation techniques affect their audience. That means not only continuing to explore new presentation design trends and...
Hosting a user conference is an investment in the success of your product. While there are many ideas on how to make user conferences better, here are a few tips to ensure yours gets off to a great st...
Your sales kickoff theme improves the overall memorability of your event and enhances the entertainment value. It's your sales season's unifying message. Now, how do you pick one?...
Don't cut costs on the most important part of your conference. Here's what your keynote speaker can do in adding value to your event......
Many businesses find that hosting tradeshows is the number one way to get leads - and with good reason. More than 20 percent of qualified leads result in a sale. Hosting events is a terrific way to......
Make sure your sales kickoff event is a success by preparing for the pre, during and post-event surprises. A good sales kickoff event has these essential......
With the ease and functionality of online meetings, offline meetings have to be different. Long live the in person meetings! Let's just shake up the format a bit, please......
Chatbots have been around for a while (hello, Siri and Alexa), but only recently have businesses started to harness this technology. Learn more......
Are you ready to host a user conference? Hint: if your audience is asking for one, the answer is yes. Now let's get you some sponsors....
Whole body wellness isn't something you normally think about when planning a conference, but it should be, and for good reason....
Many conference managers leave the selection of the keynote speaker to the last minute. Here's why this isn't always the best idea......
Corporate Social Responsibility (CSR) doesn't only take the form of charitable donations--here are 6 creative ways to easily incorporate meaningful CSR at your next event....
Hosting a user conference can be a huge undertaking, to say the least. Are you ready for one? Where should you even start? Let us be your guide....
Event production agencies and natural disasters do not mix. Here's how to keep your shipping schedule (and sanity) in the event of a hurricane....
Ever heard that human attention spans are shorter than a goldfish's? We've got the secret sauce to capture and retain audience attention....
Everyone needs to do their share in saving the planet, and within the event industry, there is a unique opportunity to do so....
Lenovo unveiled the future of innovative technology last week at Lenovo Tech World in San Francisco....
Hola! I think we’ve finally caught up on sleep from working Mobile World Congress in Barcelona for Lenovo....
Event planning is hard work, but what’s the point of putting in the hours if you can’t guarantee attendee interaction and participation?...
Whether you’ve spent months planning a high-attendee event down to every last detail, or have only been prepping for a week for a large business presentation, you’ll want everyone in the room to b...
But if you accidentally do, then just give it the ol’ Force Majeure. What is the ol’ Force Majeure?...
For CES, we needed to acquire several taxidermic animals. Let’s not even delve into what the Creative Brief looked like for this task…...